“UNKNOWN FAMILIAR”
Scenery you could swear you’ve seen before, maybe in a dream, something unknowable, yet familiar. It’s déjà vu—what are you remembering?
According to one theory, time is a flat circle and we are like needles on a record, savoring one point on this disk as it spins again and again.
If the present, past and future are all a repeating pattern on the same plane, just like a vinyl record, can we embrace the shades of life and enjoy it more fully?
This is the inspiration behind the world of UNKNOWN FAMILIAR.
Elizaveta Porodina has captured the colors and brilliance of KANAKO through fantastical visuals and framing, a visual expression of the feeling of something unknowable, yet familiar.
Make the most of now with the magical sparkle and color of the 2023 HOLIDAY collection.
ELIZAVETA PORODINA
Elizaveta Porodina / Photographer
In her experimental fashion and fine art photography, Elizaveta Porodina travels through time and space, extracting the underlying emotions in her entrancing productions. She plays with melancholic symbolism, sets connotations, sometimes ambiguous, sometimes honest and obvious – her range widely varying between cinematic, fashion and almost documentary imagery. Whether in dramatic black and white or vividly colored artworks, the Munich based photographer is a master of dark romanticism. Her clients include Dior, Carolina Herrera, Jo Malone, Moncler, Vogue, among others.
“UNKNOWN FAMILIAR”
Let loose and savor the moment in a world of fantastic colors
This palette of dramatic limited-edition eyeshadow evokes landscapes that feel familiar somehow, landscapes that feel like fate
with ease of use that belies the edgy look, this color makeup is made to be enjoyed to its fullest.
ADDICTION TOKYO
EYESHADOW PALETTE “UNKNOWN FAMILIAR”
2 limited-edition types 7,480 yen each (including tax)
■ Limited-edition THE EYESHADOW in six colors, featuring sparkle,
pearl and matte textures
■ Thanks to our skin melt technology that coats the powder with oil,
it melts onto the skin and adheres snugly
■ Fragrance free
■ Compact features a design with a photograph by Elizaveta Porodina
TEXTURES
■ Sparkle (SP)
Adheres snugly, creating a glamorous finish with a dazzling sparkle
■ Pearl (P)
Delicate, elegant pearl frost glides on evenly for a lustrous finish
■ Matte (M)
Glides on smoothly, achieving a beautifully vibrant finish
101 Look Closer
101 Look Closer
- A Copper beige with a chic silver sheen (SP)
- B Lustrous, translucent wine red (P)
- C Shining, shimmering modern greige (P)
- D Clear blue with pink and blue sparkles (SP)
- E Warm cocoa brown that melts onto the skin (M)
- F Star gold with an everlasting sparkle (P)
102 Undream
102 Undream
- A Resplendent ivory-beige (SP)
- B Gold-green with a spicy touch (P)
- C Soft, airy pink-brown (M)
- D Blood orange color with a positive vibe (P)
- E Copper-brown with natural gloss (P)
- F Pink-lilac with a splash of joy (P)
“UNKNOWN FAMILIAR”
Layer myriad textures to create a sophisticated look that can only exist now
This palette of dramatic limited-edition blush inspires a positive will
and the courage to burst open new doors. Layer three different textures to add depth
to your cheeks and express an air of elation.
Embrace the freedom to master both the carefree and the sophisticated.
ADDICTION TOKYO
BLUSH PALETTE “UNKNOWN FAMILIAR”
2 limited-edition types 7,480 yen each (including tax)
■ Limited-edition THE BLUSH with three colors and pearl, matte and nuancer textures
■ Thanks to our skin melt technology that coats the powder with oil, it melts onto the skin and adheres snugly
■ Creamy powder* gives it a smooth texture that doesn’t feel powdery
■ Fragrance free
■ Compact featuring a design with a photograph by Elizaveta Porodina
*Talc, dimethiconol, aminopropyl triethoxysilane
TEXTURES
■ Nuancer (N)
A top coat that lets you add nuance
with the sparkle of multi-colored pearls
■ Pearl (P)
Enjoy an elegant finish with luster and translucency
thanks to the delicate shimmer of pearls
■ Matte (M)
Melts into the skin with a velvety texture, creating a finish
with natural-looking shadows
101 Never Ending
101 Never Ending
- A Left Charming pink imbued with positivity and innocence (N)
- B Center Elegant rose red that ignites your passion (P)
- C Right Nude beige that adds sophisticated shading (M)
102 No Way Out
102 No Way Out
- A Left Sheer beige that shines like a jewel (N)
- B Center Orange for a healthy complexion (P)
- C Right Woody beige that adds a modern touch (M)
“UNKNOWN FAMILIAR”
Master texture to achieve lips with myriad effects. A set of mini lip products in limited-edition colors
Enjoy two varieties of THE MATTE LIP LIQUID with distinct textures, vivid boldness and natural-looking sheerness, and a mini lip oil that leaves lips fresh and lustrous.
This mini lip product set featuring three textures is ideal for sharing or as a gift.
ADDICTION TOKYO
MINI LIP TRIO “UNKNOWN FAMILIAR“
2 limited-edition types 4,950 yen each (including tax)
■ Set of three limited-edition products: mini lip oil and
THE MATTE LIQUID (SHEER / BOLD)
■ Comes in a box with a design based on a photograph by Elizaveta Porodina
LIP OIL MINI (O)
With strong conditioning effects, this lip oil achieves highly-lustrous lips.
A coating of oil seals in moisture and smoothly covers vertical lines.
The fragrance features juniper berry and geranium rose.
THE MATTE LIP LIQUID SHEER (S) / BOLD (B)
A liquid rouge that feels weightless for rich matte color all day long.
Enjoy beautiful lips with pure, long-lasting color. Fragrance free.
LIP OIL MINI
103 Sugar Magenta
Sweet magenta with shining, multi-colored pearls (O)
THE MATTE LIP LIQUID SHEER
111S Rusty Rose
Rose-beige with a smoky look (S)
THE MATTE LIP LIQUID BOLD
112 Cardinal Red
Classic crimson rose red (B)
LIP OIL MINI
104 Apricot Dream
Scintillating, juicy apricot (O)
THE MATTE LIP LIQUID SHEER
113S Dusty Ginger
Effortless orange-brown (S)
THE MATTE LIP LIQUID BOLD
114 Scarlet Petal
Elegant scarlet (B)
“UNKNOWN FAMILIAR”
For eyelashes with metallic nuances to bring out the brilliance of your eye makeup
This limited-edition semi-metallic mascara achieves a carefree look and adds attitude
to your eye makeup. Cares for lashes the whole time it’s on, while also creating astonishing volume
and renewing your own lashes’ beauty with each use.
ADDICTION TOKYO
THE MASCARA INTENSE LASHES “UNKNOWN FAMILIAR”
3 limited-edition colors, 4,180 yen each (including tax)
■ Enjoy the impact of separated, voluminous lashes, from roots to tips
■ Resists clumping ands looks gorgeous even with multiple coats,
boosting the volume as you go
■ Long-lasting and resistant against sweat and sebum,
for beautiful curl that keeps its shape
■ Moisturizes, protects, and repairs delicate lashes
■ Volume spoon brush makes it a breeze to create volume without clumping
■ Film-type that's removable with warm water
■ Gluten free, fragrance free
“UNKNOWN FAMILIAR”
Fantastical colors at your fingertips, treading the boundary between dreams and reality
This limited-edition nail polish embodies the “UNKNOWN FAMILIAR” worldview.
Bring new discoveries into your daily life with six colors that each have a distinct vibe,
like a series of stunning occurrences.
ADDICTION TOKYO
THE NAIL POLISH + “UNKNOWN FAMILIAR”
6 limited-edition colors, 12mL, 2,420 yen each (including tax)
■ Up to 72％ on the natural origin index*
■ For a lustrous, highly-translucent finish
■ Breathability formula alleviates that airtight feeling on your nails
(by facilitating oxygen permeation)
■ Quick-dry & long-lasting
■ Fragrance free
*Based on ISO 16128. Varies depending on color.
TEXTURES
(P)Pearl Glimmering with delicate pearls
(SP) Sparkle Large glitter particles make your nails sparkle
ULTRA SPARKLE
“UNKNOWN FAMILIAR”
Wondrous brilliance that captures the giddiness of overwhelming joy
Limited-edition liquid eye shadow colors with a dazzling sparkle reminiscent of abundant stardust.
Boost your holiday mood with multi-colored pearls that give your eyes a fantastical glow.
Resists smudging and achieves beautiful, long-lasting color with a luxurious shine.
ADDICTION TOKYO
THE LIQUID EYESHADOW ULTRA SPARKLE “UNKNOWN FAMILIAR”
3 limited-edition colors, 2,750 yen each (including tax)
■ Generously formulated with pearls and glitter of various sizes and colors
■ Long-lasting
■ Tip enables easy application with pinpoint precision
■ Fragrance free
GET THE LOOK
ITEMS USED
HOLIDAY ADDICTION EYESHADOW PALETTE
“UNKNOWN FAMILIAR”
THE MASCARA INTENSE LASHES
“UNKNOWN FAMILIAR”
THE LIQUID EYESHADOW
ULTRA SPARKLE
“UNKNOWN FAMILIAR”
ITEMS USED
- HOLIDAY ADDICTION EYESHADOW PALETTE
“UNKNOWN FAMILIAR” 101 Look Closer - THE LIQUID EYESHADOW ULTRA SPARKLE
“UNKNOWN FAMILIAR” 104 Euphoria Mood - THE MASCARA INTENSE LASHES
“UNKNOWN FAMILIAR” 103 Stream of Copper - HOLIDAY ADDICTION BLUSH PALETTE
“UNKNOWN FAMILIAR” 101 Never Ending - MINI LIP TRIO “UNKNOWN FAMILIAR”
101 In the Moment
ITEMS USED
- HOLIDAY ADDICTION EYESHADOW PALETTE
“UNKNOWN FAMILIAR” 101 Look Closer - THE LIQUID EYESHADOW ULTRA SPARKLE
“UNKNOWN FAMILIAR” 105 Multi World - THE MASCARA INTENSE LASHES
“UNKNOWN FAMILIAR” 103 Stream of Copper - HOLIDAY ADDICTION BLUSH PALETTE
“UNKNOWN FAMILIAR” 101 Never Ending - MINI LIP TRIO “UNKNOWN FAMILIAR”
101 In the Moment - THE NAIL POLISH + “UNKNOWN FAMILIAR”
104SP My Instinct
ITEMS USED
- HOLIDAY ADDICTION EYESHADOW PALETTE
“UNKNOWN FAMILIAR” 102 Undream - THE LIQUID EYESHADOW ULTRA SPARKLE
“UNKNOWN FAMILIAR” 106 Be Icy - THE MASCARA INTENSE LASHES
“UNKNOWN FAMILIAR” 101 Alluring Purple - HOLIDAY ADDICTION BLUSH PALETTE
“UNKNOWN FAMILIAR” 102 No Way Out - MINI LIP TRIO “UNKNOWN FAMILIAR”
102 Other Side
HOLIDAY ADDICTION
2023 COLLECTION
Release: Friday, October 6, 2023