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Pre-Fall 2025
“FEARLESS BRILLIANCE”

There’s no need to fear, no need to surrender.
An unwavering intent shines in your eyes.

Through the layering of sparkle and depth,
your unique allure is brilliantly brought to life.

ADDICTION’s Pre-Fall Collection offers a coordinated look
that combines boldness and sophistication,
centered around a mysterious gaze brimming with confidence.

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LIMITED
THE EYESHADOW PALETTE +

Daring colors and sheer shine.
A dark cherry palette that delivers a bold sparkle.

Layer four colors that balance vibrancy and depth, for smoky eyes with stunning translucence.
Enjoy clear colors and a smooth texture that allow you to freely create beautiful looks.
 

ADDICTION TOKYO THE EYESHADOW PALETTE +
6,820 yen (including tax) 1 limited-edition type

■ Made with velvet creamy oil,*1 giving it a velvety soft, pleasant texture

■ Thanks to our skin melt technology that coats the powder with oil, it melts onto the skin and adheres snugly

■ Doesn't feel thick even when layered, and provides true color that suits any skin tone

■ Contains cosmetic ingredients that care for the eye area during wear

■ Free of paraben, gluten, and alcohol*2

■ Fragrance free

*1 Petroleum jelly *2 Ethyl alcohol

[Cosmetic Ingredients]

● Rose hip oil, Rosa damascena flower extract, and squalane (moisturizers)

[TEXTURES]

● Sparkle (SP):
Creates a glamorous finish with a dazzling sparkle

● Pearl (P):
Creates a lustrous finish that delicately shimmers

[HOW TO MAKE-UP]

1. Spread a thin layer of cherry red over the entire hollow of the eye.
2. Apply black along the lash line like an eyeliner.
3. Sweep blue over the entire eyelid to enhance the translucence.
4. Apply mustard to the inner corner of the eye.

MAHM101_2
101 Cherry Dusk
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101 Cherry Dusk

101 Cherry Dusk

  • Top left:Mustard with gold and silver sparkles (SP)
  • Top right: Dark black sprinkled with stardust-like shimmer (P)
  • Bottom left: Dark cherry red with a luxurious luster (P)
  • Bottom right: Blue that imparts a fresh sparkle (SP)
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LIMITED
THE EYEBROW PENCIL MICRO

Perfect for drawing attention to decisive eyes — an ultra-thin eyebrow pencil with a 0.84mm tip.

Our pencil that lets you draw fine hairs one by one, now in limited-edition colors to create a browless look.
Containing an oil that melts with body heat, it glides on smoothly for a finish that looks like your own brows.
 

ADDICTION TOKYO THE EYEBROW PENCIL MICRO
2,750 yen each (including tax) 2 limited-edition colors

■ Resists breakage and applies smoothly

■ Densely-packed color pigments provide intense color with an even finish

■ Waterproof and smudge-proof for all-day wear

■ Comes with a spoolie brush for easy blending

■ Free of paraben, gluten, alcohol,* and synthetic surfactants

■ Fragrance free

* Ethyl alcohol

[Ingredients]

● Color-stay ingredients (acrylates/stearyl acrylate/dimethicone methacrylate copolymer, mica): Durability

● Intense color ingredient (synthetic fluorphlogopite): Intense color payoff

NEW COLOR
EYEBROW MASCARA
COLOR NUANCE

Eyebrow mascara that achieves a sophisticated browless look.

Introducing colors that erase the brows’ presence, for a carefree look that balances daring eye makeup.
Brow hairs stay soft and full, holding their beautiful finish for 24 hours*.

* ADDICTION study. Individual results may vary.
 

ADDICTION TOKYO EYEBROW MASCARA COLOR NUANCE
3,300 yen each (including tax) 2 new colors

■ 2 new laid-back colors that let you change the look of your brows according to the image you want to achieve

■ Our eyebrow holding ingredient responds to your brows’ hair texture and volume and sets brows firmly in place

■ Color-stay ingredient maintains an evenly colored finish for 24 hours*.
Guards against wearing off due to rubbing, perspiration, or sebum

■ Delivers vivid coloring all the way to the hairs’ tips, with no sticky feel

■ Soft finish moves right along with your brows and won’t clump

■ Rhombus-shaped brush enables single-coat coverage, while preventing adherence to the skin

■ Fragrance free

* ADDICTION study. Individual results may vary.

[Ingredients]

● Color-stay ingredient (acrylates copolymer): Durability

● Eyebrow holding ingredient (acrylates/VA copolymer): Durability

NEW COLOR
LIP SERUM TINT

Give your pout a glistening luster with faintly ruddy nude lip tints.

Our skin care-inspired lip tint that offers true color, luster and excellent hold all in one, now available in sophisticated nude shades.
 

ADDICTION TOKYO LIP SERUM TINT
3,520 yen (including tax) 2 new colors

■ 2 new colors that give lips a natural tone with a lustrous, translucent finish

■ Applies smoothly with a light, fresh feel inspired by skin care

■ Gloss-like lustrous finish lasts, with no sticky feeling

■ With just one coat, vivid color stays in place all day, thanks to its long-lasting formula

■ Maintains a lightweight finish and a comfortable moist sensation

■ Free of paraben, gluten, and alcohol*

■ Fragrance free

* Ethyl alcohol

[Cosmetic ingredients: Emollients]

● 6 types of organic plant-derived ingredients
Olea europaea (olive) fruit oil, Simmondsia chinensis (jojoba) seed oil, shea butter, murumuru butter (Astrocaryum murumuru seed butter), cacao butter, Argania spinosa (argan) kernel oil

● 4 types of cosmetic oils:
Carthamus tinctorius (safflower) seed oil, Sesamum indicum (sesame) seed oil, rose hip oil (Rosa canina fruit oil), squalane

MAIM011_0
011 Nude Pink
Nude pink that creates a natural, effortless look
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012 Bare Honey
Orange beige with a casual femininity
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