Confident Fix — Building confidence in skin itself.
Perfect coverage that will fill you with confidence,
and beauty with staying power, so that feeling lasts all day.
Presenting a foundation that creates ultra-thin coats for buildable coverage,
and a soft-focus primer that blurs pores and enhances staying power. Make light your ally, for natural beauty that lasts 24 hours.

Be confident with 24 hours of polished matte skin.
This foundation delivers a soft matte finish wrapped in gentle light with a deeply hydrated look.
It creates a flawlessly even complexion with both perfect coverage and superior beauty.
ADDICTION THE FOUNDATION COMFORT FIX
30mL SPF18-22/PA+++
6,600 yen (including tax) 14 colors
■ Waterproof, resists sebum
■ Protects skin from dust in the air
■ Non-comedogenic tested*1
■ Colors 000-011 are SPF22, 012 and 013 are SPF18
■ Free of paraben and gluten*2
■ Fragrance free
*1 This does not guarantee that comedones (the source of acne) will not form
*2 Does not contain gluten ingredients. Gluten ingredients are those that contain wheat, barley, or rye in their composition
[Cosmetic Agents]
● 10 types of organic plant-derived ingredients (olive oil, jojoba oil, safflower oil, sesame oil, argan oil, Rosa Canina fruit extract, chamomile extract, lavender extract, sage extract, rosemary extract) and rose hip oil (moisturizers)
● Niacinamide, peppermint extract, squalane (moisturizers)

*3 Internal study. Individual results may vary
*4 Hydrogenated polybutadiene/glycol/HDI copolymer, glycerin
*5 Dimethicone/vinyltrimethylsiloxysilicate crosspolymer
*6 (Titanium dioxide, dimethicone, aluminum hydroxide, disodium stearoyl glutamate, methyl trimethicone)
*7 Serum refers to emulsion without the powder component
Stretch Lift Technology*1 is a mesh-like coating technology that flexibly adheres to skin to keep makeup in place and boost firmness. This technology evenly disperses two new key ingredients—Hydrafix Gel*2 and Pixel Pigment*4—onto skin and locks them in place, for a comfortable lasting finish and smooth coverage like never before.
1. Hydrafix Gel*2 delivers a comfortable finish that lasts 24 hours*3
We combined Stretch Lift Technology*1 with moisturizing and restorative Hydrofix Gel.*2 This results in a makeup veil with elasticity that conforms to facial movements, as well as durable resilience. It seals to skin to deliver 24 hours*3 of makeup hold. At the same time, water-based moisturizers within the gel provide a pleasant feel throughout wear.
2. Pixel Pigment*4 delivers coverage so flawless it looks AI-enhanced
The formula utilizes Pixel Pigment,*4 inspired by AI image enhancement. Finely dispersing pigment in a liquid state enables the highest level of coverage ingredients in any ADDICTION foundation ever, while creating an even, non-powdery finish. The result is a smooth and beautiful finish with concealer-level coverage.
*1 (Dimethicone/vinyltrimethylsiloxysilicate crosspolymer)
*2 Hydrogenated polybutadiene/glycol/HDI copolymer, glycerin
*3 Internal study. Individual results may vary
*4 (Titanium dioxide, dimethicone, aluminum hydroxide, disodium stearoyl glutamate, methyl trimethicone)
Wrap skin in a single, even layer of foundation for a seamless finish.
With quick and easy strokes, this brush creates a look of carefully layered beauty. It maximizes foundation coverage to highlight skin’s natural allure.
ADDICTION FOUNDATION BRUSH 11
6,600 yen (including tax)
■ As soft and comfortable on skin as natural hair
■ Dense bristles enable a thin and even, streak-free finish
■ Broad shape for easy application on wide surfaces, and a quick and easy finish
■ Firm bristles spread foundation thinly and evenly like a paintbrush, for snug adhesion
■ Slim profile enables a beautiful finish in tricky areas like around the nostrils and under the eyes
■ High-quality artificial hair

Unleash your confidence by blurring pores and locking in beauty for 24 hours.
This primer creates a thin, barely-there veil that manipulates light to flatten and smooth skin.
It blends in just like a serum and enhances the finish of any foundation.
ADDICTION BLUR & LOCK PRIMER
30g SPF38/PA+++
5,280 yen (including tax)
■ Sheer beige color that melts into skin
■ Sebum-resistant and waterproof
■ Protects skin from dust in the air
■ Non-comedogenic tested*1
■ Free of mineral oil, paraben, and gluten*2
■ Fragrance free
*1 This does not guarantee that comedones (the source of acne) will not form
*2 Does not contain gluten ingredients. Gluten ingredients are those that contain wheat, barley, or rye in their composition
[Cosmetic Agents]
■ 10 types of organic plant-derived ingredients (olive oil, jojoba oil, safflower oil, sesame oil, argan oil, Rosa Canina fruit extract, chamomile extract, lavender extract, sage extract, rosemary extract) and rose hip oil (moisturizers)
■ Glycyrrhetinic acid derivative, peppermint extract, squalane (moisturizers)
■ Sesame oil is Sesamum indicum seed oil, argan oil is Argania spinosa kernel oil, rose hip oil is Rosa canina fruit oil, glycyrrhetinic acid derivative is dipotassium glycyrrhizate, and peppermint extract is Mentha piperita leaf extract.
*3 Internal study. Individual results may vary
*4 Dimethicone/vinyltrimethylsiloxysilicate crosspolymer
*5 Vinyl dimethicone/methicone silsesquioxane crosspolymer
*6 Serum refers to emulsion without the powder component
NEW
Perfect coverage ×
Soft matte

Moderate coverage ×
Glow
*1 Internal study. Individual results may vary
*2 Emulsion without the powder component