ADDICTION TOKYO THE FOUNDATION CONFIDENT FIX

NEW
6,600 yen (including tax)
14 colors 30mL

SPF18-22/PA+++

Be confident with 24 hours of polished matte skin.

This foundation delivers a soft matte finish wrapped in gentle light with a deeply hydrated look.

It creates a flawlessly even complexion with both perfect coverage and superior beauty.

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Features
  • Waterproof, resists sebum
  • Protects skin from dust in the air
  • Non-comedogenic tested*1
  • Colors 000-011 are SPF22, 012 and 013 are SPF18
  • Free of paraben and gluten*2
  • Fragrance free

*1 This does not guarantee that comedones (the source of acne) will not form

*2 Does not contain gluten ingredients. Gluten ingredients are those that contain wheat, barley, or rye in their composition

[Cosmetic Agents]

  • 10 types of organic plant-derived ingredients (olive oil, jojoba oil, safflower oil, sesame oil, argan oil, Rosa Canina fruit extract, chamomile extract, lavender extract, sage extract, rosemary extract) and rose hip oil (moisturizers)
  • Niacinamide, peppermint extract, squalane (moisturizers)

Beauty and comfort that last 24 hours*3

Hydrafix Gel*4 creates a veil that holds makeup in place. Combined with Stretch Lift Technology,*5 it seals to skin for a beautiful and comfortable finish that lasts 24 hours.*3

Flawless coverage

Formulated with Pixel Pigment*6 inspired by AI image enhancement. It contains ADDICTION’s highest-ever level of coverage ingredients while maintaining an even, non-powdery texture. Delivers flawless coverage—as if your skin has been retouched.

New soft matte finish

An intricate network of Pixel Pigment*6 and water-based ingredients capture light and transform it into the subtle glow of deep hydration. It creates the effect of ultra-thin veils layered over deeply hydrated skin, softly diffusing light to instantly reveal a refined, even complexion.

Lasting moisture even after it’s removed

Formulated with 77% serum,*7 the foundation forms a layer of moisture with Hydrafix Gel and other ingredients. This enables a hydrated feel that lasts even after makeup is removed.

*3 Internal study. Individual results may vary

*4 Hydrogenated polybutadiene/glycol/HDI copolymer, glycerin

*5 Dimethicone/vinyltrimethylsiloxysilicate crosspolymer

*6 (Titanium dioxide, dimethicone, aluminum hydroxide, disodium stearoyl glutamate, methyl trimethicone)

*7 Serum refers to emulsion without the powder component

Application

How THE FOUNDATION CONFIDENCE FIX works

Stretch Lift Technology*1 is a mesh-like coating technology that flexibly adheres to skin to keep makeup in place and boost firmness. This technology evenly disperses two new key ingredients—Hydrafix Gel*2 and Pixel Pigment*4—onto skin and locks them in place, for a comfortable lasting finish and smooth coverage like never before.

1. Hydrafix Gel*2 delivers a comfortable finish that lasts 24 hours*3

We combined Stretch Lift technology*1 with moisturizing and restorative Hydrofix Gel.*2 This results in a makeup veil with elasticity that conforms to facial movements, as well as durable resilience. It seals to skin to deliver 24 hours*3 of makeup hold. At the same time, water-based moisturizers within the gel provide a pleasant feel throughout wear.

2. Pixel Pigment*4 delivers coverage so flawless it looks AI-enhanced

The formula utilizes Pixel Pigment,*4 inspired by AI image enhancement. Finely dispersing pigment in a liquid state enables the highest level of coverage ingredients in any ADDICTION foundation ever, while creating an even, non-powdery finish. The result is a smooth and beautiful finish with concealer-level coverage.

Stretch Lift Technology

A combination of high and low viscosity oils for a spreadable texture and snug fit

Hydrofix Gel

A moisturizing and restorative gel packed with water-based ingredients

Pixel Pigment

A finely and evenly dispersed liquid pigment

*1 (Dimethicone/vinyltrimethylsiloxysilicate crosspolymer)

*2 Hydrogenated polybutadiene/glycol/HDI copolymer, glycerin

*3 Internal study. Individual results may vary

*4 (Titanium dioxide, dimethicone, aluminum hydroxide, disodium stearoyl glutamate, methyl trimethicone)

 

How to Use

  • Shake well with the cap on before use.
  • After use, wipe the mouth of the pump clean and close the cap tightly.
  • Use a cleansing product to remove.
  • In rare cases, clear liquid (formulated ingredients) may appear. This does not affect product quality.
  • Caution: Flammable.


HOW TO

Application using a brush

1. Add a pearl-sized drop to the back of your hand, work about half of the foundation into the brush and apply to one side of the face at a time, starting on the cheek.

2. Apply with starburst strokes three times over the inverted triangle zone beneath the eyes, and three times along the jawline from below.

3. Using the brush tip, work in circular motions to blend onto skin.
   Hold the brush vertically and work the foundation into pores to create a flawless finish.

4. Apply the foundation remaining on the brush onto the forehead.

5. Finish the other half of the face in the same way, then blend the entire face.

6. For areas where more coverage is desired, add any remaining foundation to the brush, hold it vertically, and dab on lightly in layers.


Application using a moist sponge

1. Use one pump of product and apply to one side of the face at a time, starting on the cheek.

2. Apply working from the center outwards. Use the moist sponge in a tapping motion to seal foundation to skin.
   Use the sponge to blend away any noticeable patches or edges.

3. Use the foundation on the sponge to blend into small areas such as around the nose.

4. Apply to the other side of the face in the same way.

5. For the forehead, add foundation to a fingertip the same as step 1, and use the sponge to blend so that no edges remain.

6. For areas where greater coverage is desired, add foundation to a fingertip a little at a time and use the same steps to layer on thinly.


Application using a finger

1. Use one pump of product and apply to one side of the face at a time, starting on the cheek.

2. Apply working from the center outwards. Tap using three fingers to seal foundation to skin.

3. Blend around the nose and into other small areas by sliding with a fingertip.

4. Apply to the other side of the face in the same way.

5. For the forehead, add foundation to a fingertip the same as step 1 and blend across the entire area.

6. For areas where greater coverage is desired, add foundation to a fingertip a little at a time and use the same steps to layer on thinly.

Colors
  • 000 Blanc
  • 001 Cool Pure
  • 002 Neutral Pure
  • 003 Cool Porcelain
  • 004 Warm Porcelain
  • 005 Cool Porcelain-Fair
  • 006 Neutral Porcelain-Fair
  • 007 Neutral Fair
  • 008 Neutral Light
  • 009 Warm Light
  • 010 Neutral Light-Med
  • 011 Warm Medium
  • 012 Warm Med-Tan
  • 013 Warm Tan
  • 000 Blanc
    MAFV000_color
  • 001 Cool Pure
    MAFV001_color
  • 002 Neutral Pure
    MAFV002_color_0
  • 003 Cool Porcelain
    MAFV003_color
  • 004 Warm Porcelain
    MAFV004_color
  • 005 Cool Porcelain-Fair
    MAFV005_color
  • 006 Neutral Porcelain-Fair
    MAFV006_color
  • 007 Neutral Fair
    MAFV007_color
  • 008 Neutral Light
    MAFV008_color_0
  • 009 Warm Light
    MAFV009_color
  • 010 Neutral Light-Med
    MAFV010_color
  • 011 Warm Medium
    MAFV011_color
  • 012 Warm Med-Tan
    MAFV012_color
  • 013 Warm Tan
    MAFV013_color
000 Blanc
MAFV000_color
001 Cool Pure
MAFV001_color
002 Neutral Pure
MAFV002_color_0
003 Cool Porcelain
MAFV003_color
004 Warm Porcelain
MAFV004_color
005 Cool Porcelain-Fair
MAFV005_color
006 Neutral Porcelain-Fair
MAFV006_color
007 Neutral Fair
MAFV007_color
008 Neutral Light
MAFV008_color_0
009 Warm Light
MAFV009_color
010 Neutral Light-Med
MAFV010_color
011 Warm Medium
MAFV011_color
012 Warm Med-Tan
MAFV012_color
013 Warm Tan
MAFV013_color
000 Blanc
001 Cool Pure
002 Neutral Pure
003 Cool Porcelain
004 Warm Porcelain
005 Cool Porcelain-Fair
006 Neutral Porcelain-Fair
007 Neutral Fair
008 Neutral Light
009 Warm Light
010 Neutral Light-Med
011 Warm Medium
012 Warm Med-Tan
013 Warm Tan