2026_Foundation_OFFICIAL SITE_MODEL_w1500h2123
FEATURED PRODUCTS
BASE MAKE-UP
BLUR & LOCK PRIMER
THE FOUNDATION
CONFIDENT FIX
FOUNDATION BRUSH 11
SKIN REFLECT
COLOR CORRECTOR
INVISIBLE ESSENCE LOOSE POWDER TRANSLUCENT +
THE BLUSH MATTE
THE BLUSH MATTE
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80
80
70
53
53
260
180
180
15.00
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10.00
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10.00
50.00
80.00
80.00
60.00
40.00
EYES / LIPS
THE SINGLE EYESHADOW MATTE
THE SINGLE EYESHADOW MATTE
THE SINGLE EYESHADOW MATTE
THE GEL EYELINER
THE MASCARA
INTENSE LASHES
THE MASCARA
PRIMER CURL FIXER
PRESSED DUO EYEBROW
EYEBROW MASCARA MICRO SHAPE FIXER
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60
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58.00
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58.00
5.00
10.00
10.00
20.00
10.00
60.00
40.00
BASE MAKE-UP 2026
“CONFIDENT FIX”

Confident Fix — Building confidence in skin itself.

Perfect coverage that will fill you with confidence,

and beauty with staying power, so that feeling lasts all day.

Presenting a foundation that creates ultra-thin coats for buildable coverage,
and a soft-focus primer that blurs pores and enhances staying power. Make light your ally, for natural beauty that lasts 24 hours.

READ MORE
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NEW
THE FOUNDATION
CONFIDENT FIX

Be confident with 24 hours of polished matte skin.
This foundation delivers a soft matte finish wrapped in gentle light with a deeply hydrated look.
It creates a flawlessly even complexion with both perfect coverage and superior beauty.

ADDICTION THE FOUNDATION COMFORT FIX
30mL SPF18-22/PA+++
6,600 yen (including tax) 14 colors

■ Waterproof, resists sebum

■ Protects skin from dust in the air

■ Non-comedogenic tested*1

■ Colors 000-011 are SPF22, 012 and 013 are SPF18

■ Free of paraben and gluten*2

■ Fragrance free

*1 This does not guarantee that comedones (the source of acne) will not form
*2 Does not contain gluten ingredients. Gluten ingredients are those that contain wheat, barley, or rye in their composition

[Cosmetic Agents]

● 10 types of organic plant-derived ingredients (olive oil, jojoba oil, safflower oil, sesame oil, argan oil, Rosa Canina fruit extract, chamomile extract, lavender extract, sage extract, rosemary extract) and rose hip oil (moisturizers)

● Niacinamide, peppermint extract, squalane (moisturizers)

MAFV_chart_img
POINT

Beauty and comfort that last 24 hours*3

Hydrafix Gel*4 creates a veil that holds makeup in place.

Combined with Stretch Lift Technology,*5 it seals to skin for a beautiful and comfortable finish that lasts 24 hours.*3

Flawless coverage

Formulated with Pixel Pigment*6 inspired by AI image enhancement.

It contains ADDICTION’s highest-ever level of coverage ingredients while maintaining an even, non-powdery texture. Delivers flawless coverage—as if your skin has been retouched.

New soft matte finish

An intricate network of Pixel Pigment*6 and water-based ingredients capture light and transform it into the subtle glow of deep hydration.

It creates the effect of ultra-thin veils layered over deeply hydrated skin, softly diffusing light to instantly reveal a refined, even complexion.

Lasting moisture even after it’s removed

Formulated with 77% serum,*7 the foundation forms a layer of moisture with Hydrafix Gel and other ingredients.

This enables a hydrated feel that lasts even after makeup is removed.

*3 Internal study. Individual results may vary
*4 Hydrogenated polybutadiene/glycol/HDI copolymer, glycerin
*5 Dimethicone/vinyltrimethylsiloxysilicate crosspolymer
*6 (Titanium dioxide, dimethicone, aluminum hydroxide, disodium stearoyl glutamate, methyl trimethicone)
*7 Serum refers to emulsion without the powder component

Stretch Lift Technology*1 is a mesh-like coating technology that flexibly adheres to skin to keep makeup in place and boost firmness. This technology evenly disperses two new key ingredients—Hydrafix Gel*2 and Pixel Pigment*4—onto skin and locks them in place, for a comfortable lasting finish and smooth coverage like never before.

 

1. Hydrafix Gel*2 delivers a comfortable finish that lasts 24 hours*3

We combined Stretch Lift Technology*1 with moisturizing and restorative Hydrofix Gel.*2 This results in a makeup veil with elasticity that conforms to facial movements, as well as durable resilience. It seals to skin to deliver 24 hours*3 of makeup hold. At the same time, water-based moisturizers within the gel provide a pleasant feel throughout wear.

 

2. Pixel Pigment*4 delivers coverage so flawless it looks AI-enhanced

The formula utilizes Pixel Pigment,*4 inspired by AI image enhancement. Finely dispersing pigment in a liquid state enables the highest level of coverage ingredients in any ADDICTION foundation ever, while creating an even, non-powdery finish. The result is a smooth and beautiful finish with concealer-level coverage.

*1 (Dimethicone/vinyltrimethylsiloxysilicate crosspolymer)
*2 Hydrogenated polybutadiene/glycol/HDI copolymer, glycerin
*3 Internal study. Individual results may vary
*4 (Titanium dioxide, dimethicone, aluminum hydroxide, disodium stearoyl glutamate, methyl trimethicone)

NEW
FOUNDATION BRUSH 11

Wrap skin in a single, even layer of foundation for a seamless finish.
With quick and easy strokes, this brush creates a look of carefully layered beauty. It maximizes foundation coverage to highlight skin’s natural allure.


ADDICTION FOUNDATION BRUSH 11
6,600 yen (including tax)

■ As soft and comfortable on skin as natural hair

■ Dense bristles enable a thin and even, streak-free finish

■ Broad shape for easy application on wide surfaces, and a quick and easy finish

■ Firm bristles spread foundation thinly and evenly like a paintbrush, for snug adhesion

■ Slim profile enables a beautiful finish in tricky areas like around the nostrils and under the eyes

■ High-quality artificial hair

HOW TO
step01 STEP 1.
Add a drop of foundation about the size of a large pearl to the back of your hand.
Work about half of the foundation into the brush and apply to one side of the face at a time, starting on the cheek.
step02 STEP 2.
Apply with starburst strokes three times over the inverted triangle zone beneath the eyes, and three times along the jawline from below.
step03 STEP 3.
Using the brush tip, work in circular motions to blend onto skin in the following order: jawline, cheek, under the eye, around the nose, and around the mouth.
Hold the brush vertically and work the foundation into pores to create a flawless finish.
step04 STEP 4.
Apply the foundation remaining on the brush onto the forehead.
step05 STEP 5.
Finish the other half of the face in the same way, then blend the entire face.
For areas where coverage is desired, add any remaining foundation on the back of your hand to the brush, hold it vertically, and dab on lightly in layers.

 

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NEW
BLUR & LOCK PRIMER

Unleash your confidence by blurring pores and locking in beauty for 24 hours.
This primer creates a thin, barely-there veil that manipulates light to flatten and smooth skin.
It blends in just like a serum and enhances the finish of any foundation.


ADDICTION BLUR & LOCK PRIMER
30g SPF38/PA+++
5,280 yen (including tax)

■ Sheer beige color that melts into skin
■ Sebum-resistant and waterproof
■ Protects skin from dust in the air
■ Non-comedogenic tested*1
■ Free of mineral oil, paraben, and gluten*2
■ Fragrance free
 

*1 This does not guarantee that comedones (the source of acne) will not form
*2 Does not contain gluten ingredients. Gluten ingredients are those that contain wheat, barley, or rye in their composition

[Cosmetic Agents]
■ 10 types of organic plant-derived ingredients (olive oil, jojoba oil, safflower oil, sesame oil, argan oil, Rosa Canina fruit extract, chamomile extract, lavender extract, sage extract, rosemary extract) and rose hip oil (moisturizers)
■ Glycyrrhetinic acid derivative, peppermint extract, squalane (moisturizers)
■ Sesame oil is Sesamum indicum seed oil, argan oil is Argania spinosa kernel oil, rose hip oil is Rosa canina fruit oil, glycyrrhetinic acid derivative is dipotassium glycyrrhizate, and peppermint extract is Mentha piperita leaf extract.

 

POINT

Locks in beauty for 24 hours*3

The formula utilizes Stretch Lift Technology,*4 a cosmetic veil with a flexible net structure that allows it to spread evenly.

It conforms to facial movements and resists sweat and sebum, for a beautiful and comfortable finish that lasts 24 hours.*3

Perfect blur

Primer forms a sheer, barely-there veil yet provides smooth coverage of pores and uneven texture thanks to light-manipulating Soft Blur Powder.

*5 Formulated with a supple gel, it imparts a plump firmness that smooths and flattens skin.

Serum-like moisturizing

The 81%*6 serum-based formula has a lush, moisturizing texture that melts into skin like a beauty serum.

 

Combine with foundation for enhanced locking power

Compatible with any foundation, it flattens and smooths skin.

Use it before THE FOUNDATION COMFORT FIX for a perfect semi-matte finish.

*3 Internal study. Individual results may vary
*4 Dimethicone/vinyltrimethylsiloxysilicate crosspolymer
*5 Vinyl dimethicone/methicone silsesquioxane crosspolymer
*6 Serum refers to emulsion without the powder component

Choose from two types of THE FOUNDATION

NEW

hikaku-01

THE FOUNDATION
CONFIDENT FIX

hikaku-01-s 

Perfect coverage ×
Soft matte



hikaku-02

THE FOUNDATION
LIFT GLOW

hikaku-02-s 

Moderate coverage ×
Glow

  • Beauty and comfort that last 24 hours*1
  • Perfect coverage
  • Soft matte finish for a deeply hydrated look
  • 77%*2 serum-based formula for lasting moisture even after it’s removed
  • Waterproof, resists sebum
  • Achieves firm-looking skin with a three-dimensional shine
  • Melts into skin for a natural look. Layer it to control coverage without that thick feeling
  • Gives cheeks glow for a look of lifted, refined contours
  • Skin appears vibrant, as if pampered by skin care
  • Lasts all day
  • 83%*2 serum-based formula moisturizes daytime skin

*1 Internal study. Individual results may vary
*2 Emulsion without the powder component

THE FOUNDATION in two types
Finished look
Using THE
FOUNDATION CONFIDENT FIX
Confident Fix
Using THE
FOUNDATION LIFT GLOW
Lift Glow
FOUNDATION
MAFV008

ADDICTION THE FOUNDATION COMFORT FIX

This foundation delivers a soft matte finish wrapped in gentle light with a deeply hydrated look.

6,600 yen (including tax) 14 colors 30mL
SPF18-22/PA+++

MAFT006

NEW ADDICTION TOKYO THE FOUNDATION LIFT GLOW

This foundation creates a luster on your cheeks, manipulating three-dimensional shapes for a fresh-faced look.

6,600 yen (including tax) 12 colors 30mL

MAFD004

SKIN REFLECT LASTING UV CUSHION FOUNDATION

Foundation that reflects light and creates a natural-looking complexion.

4,950 Yen (tax not included) 6 colors