"THE EFFORTLESS SENSUALITY"
It’s as simple and effortless as breathing.
Introducing 99 new colors that focus on the “real beauty of living beings,” while playing off the redness that peeks through skin and skin’s color when it’s sun-kissed, along with 5 textures that richly change your expression.
Eyeshadow is an extension of the skin, after all. So your eye area should blend in with your complexion and look effortless and alive.
Stores
Pre-order Friday, August 7, 2020
On Sale Friday, August 28, 2020
99 new colors and 5 textures.
Create new dimension with texture layering.
LIMITED EDITION
2 new, limited-edition palettes featuring 5 textures.
Compact cases that hold your own assortment of colors and textures, and eyeshadow brushes that enable a pro-like finish.
We're replacing the conventional color-based gradation with a new sense of dimension created by layering textures.
Pearl, Sparkle, Matte, and Cream -- and now Tint, for a sense of unity with the skin.
Just layer them to recreate natural depth and dimension.
The broader range of textures means anyone can recreate natural depth and dimension just by layering.
With 99 colors and textures, you’ll enjoy limitless possibilities!
PEARL
Delicate, elegant pearl (frost) glides on evenly, for a lustrous finish.
ADDICTION THE EYESHADOW PEARL
30 colors 2,000 yen each (tax not included)
002P Blondy
Shimmering, blond beige
004P Private Beach
Sandy brown with the shimmer of clear pink pearl
006P Love Affair
Pink rose shimmering with gold pearl
007P Dolce Vita
A red brown with shimmering gold pearl
008P Boy Toy
Khaki brown shimmering gorgeously with gold
009P Nostalgia
Wet brown with a drenched pearl shimmer
010P Flash Back
A grayish brown with a smooth luster
011P Engaged
Sweet beige with a golden luster
012P My Baby
Beige pink shimmering with red pearl
013P Material Girl
A rose pink shimmering with gold
014P Cry Baby
A grayish pink with a smooth shimmer
016P Midnight Drive
A pale green with a grayish luster
017P Café Mambo
A smoked khaki shimmering delicately with gold
018P Jade Green
A shimmering dark green
019P Shanghai Breakfast
Mauve with a gold and red luster
020P Gypsy Queen
An antique burgundy red
021P Coral Pink Sand
A salmon pink with a smooth shimmer
022P Tiny Shell
A coral beige reminiscent of tiny shells
023P Rigoletto
A gold beige with a smooth luster
024P Getaway
Orange copper shimmering with gold
025P Retro Crush
Red brown shimmering with delicate gold and silver
026P Fudge
Amber brown with a rich luster
027P Café Solaire
A red brown with a smooth luster
029P Drop Out
Smoothly shimmering cinnamon
030P Chocolate High
Sophisticated dark brown
SPARKLE
Adheres snugly, creating a glamorous finish with a dazzling sparkle.
ADDICTION THE EYESHADOW SPARKLE
20 colors 2,000 yen each (tax not included)
001SP Stars Witness
Silver that sparkles like diamonds
003SP Midnight Wish
Mauve champagne that sparkles with delicate silver
004SP Mariage
Champagne beige with a drenched-looking sparkle
005SP Moon River
Bluish violet evocative of moonlight
006SP Butterfly Effect
Olive sparkling with various pearls
007SP Gold Rush
Bronze champagne with a drenched-looking sparkle
008SP Garnish Sun
Bright yellow like the sun
009SP Wings to the Mind
Bronze champagne with a golden sparkle
010SP Imperial Topaz
Dark gold reminiscent of elegant topaz
012SP Tiny Ballerina
Light pink, for an innocent look
013SP Miss You More
A wet-looking pink with a clear sparkle
014SP Rose Quartz
A rose red reminiscent of a sunset
015SP Gleamy Pond
Pearl pink with a warm glow
016SP Carnelian
Orange inspired by the luster of carnelian
017SP Senorita
A warm orange evoking summertime in Barcelona
018SP Brick
Brick brown with a rich sparkle
019SP Red Jujube
Red pink with a multicolored sparkle
020SP Shangri-La
Garnette with a rich gloss
MATTE
Glides on smoothly, with a matte finish that delivers true, vibrant color.
ADDICTION THE EYESHADOW MATTE
29 colors 2,000 yen each (tax not included)
001M Londolozi
A matte antique rose
002M Thousand Feathers
Grayish beige evocative of feathers
003M Earth Wind
A matte, earthy beige reminiscent of dry earth
004M Tamarindo Beach
An airy, matte light brown
005M Praline
A matte, vivid camel shade
006M Cappuccino
A brown reminiscent of cappuccino
007M Cinnamon
A matte, mild brown
008M Truffle
A matte red brown
010M The End
A matte black brown
011M Lilac Garden
Light purple, evocative of lilac
012M Cashmere
An airy, matte pink beige
013M Sakura Petal
Soft pink reminiscent of cherry blossom petals
014M Sugar
A matte, fresh salmon pink
015M Flaming Sunset
A vivid scarlet
017M Moroccan Tile
Matte red in an exotic hue
018M Cassis
Matte berry purple
019M Solitude
Dark purple to give eyes depth
020M Bad Card
Jet black
021M Beige
Matte beige
022M Citrine
Matte yellow to spice up the eyes
024M Dark Saffron
Matte red the color of saffron
026M Terra di Siena
Deep, smoky red
027M Clay Pot
Warm orange red
028M La Mamounia
A matte mahogany like the red earth
029M Avocado
Dark avocado green
CREAM
Creamy but not sticky, it creates a semi-lustrous, translucent finish.
ADDICTION THE EYESHADOW CREAM
14 colors 2,000 yen each (tax not included)
001C Vimana Gold
Champagne beige that evokes a hidden temple treasure
002C Sunset Orange
Orange like a sunset sky
003C Love Shot
Fashionable pink in a sweet, calming hue
004C Bad Promise
Deep red brown
005C Burnt Amber
Scorched earth brown
006C Almond
An almond-colored cream brown
007C Sandy Topaz
A smooth grayish mauve
008C Deep Emerald
Khaki that adds a deep luster
010C Black Beach
A cream black that adds elegant depth
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
014C Lost Star
A creamy grayish brown
TINT
With a balm-like texture that lets skin peek through, it delivers a wet, lustrous finish.
ADDICTION THE EYESHADOW TINT
6 colors 2,000 yen each (tax not included)
001T Altamira
A moist, dark orange
002T Dark Rose
A rain-soaked, shady rose
003T Dewy Plum
A juicy plum
004T Earth Jewel
Brown evocative of the moist ground
005T Hidden
Smoky brown with depth
006T Hollow
Jet-black that delivers a compelling luster
Click to enlarge
Combination Ideas
LOOK 1
004T Earth Jewel
Brown evocative of the moist ground
014SP Rose Quartz
A rose red reminiscent of a sunset
1st Layer
Apply 004T to the entire hollow around your eyes, tapping it on gently with your finger.
Blend the outline. (Use Brush B03)
2nd Layer
Using your finger, apply 014SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline. (Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 2
001T Altamira
A moist, dark orange
006SP Butterfly Effect
Olive sparkling with various pearls
1st Layer
Apply 001T to the entire hollow around your eyes, tapping it on gently with your finger.
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 006SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 3
003T Dewy Plum
A juicy plum
013SP Miss You More
A wet-looking pink with a clear sparkle
1st Layer
Apply 003T to the entire hollow around your eyes, tapping it on gently with your finger.
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 013SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 4
003T Dewy Plum
A juicy plum
013SP Miss You More
A wet-looking pink with a clear sparkle
019P Shanghai Breakfast
Mauve with a gold and red luster
1st Layer
Apply 003T to the entire hollow around your eyes, tapping it on gently with your finger.
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 013SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
3rd Layer
Layer 019P onto the base of the upper lid. (Use Brush B04)
Blend the border of the color. (Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 5
014C Lost Star
A creamy grayish brown
004SP Mariage
Champagne beige with a drenched-looking sparkle
1st Layer
Starting at the lash line, apply 014C over the entire hollow of the eye. (Use Brush B04)
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 004SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 6
003C Love Shot
Fashionable pink in a sweet, calming hue
018SP Brick
Brick brown with a rich sparkle
1st Layer
Starting at the lash line, apply 003C over the entire hollow of the eye. (Use Brush B04)
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 018SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 7
019SP Red Jujube
Red pink with a multicolored sparkle
1st Layer
Starting at the lash line, apply 013C over the entire hollow of the eye. (Use Brush B04)
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 019SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
LOOK 8
019SP Red Jujube
Red pink with a multicolored sparkle
017M Moroccan Tile
Matte red in an exotic hue
1st Layer
Starting at the lash line, apply 013C over the entire hollow of the eye. (Use Brush B04)
Blend the outline.(Use Brush B03)
2nd Layer
Using your finger, apply 019SP to the center of the eyelid, then spread it to the inner and outer edges of the eye.
Blend the outline.(Use Brush B03)
3rd Layer
Layer 017M over the entire hollow of the eye. (Use Brush B03)
Blend the border of the color. (Use Brush B03))
011C Pearl River
Pink beige that melts into skin to add natural luster
012C Duomo
Gold beige that creates a creamy, elegant luster
New, limited-edition palettes featuring 5 textures. Colors and textures inspired by the “real beauty of living beings,” for eyes that look effortless and sensual. Including colors available only in the palette.
ADDICTION COMPACT ADDICTION LIMITED EDITION 99+
2 Limited Edition Types: 6,000 yen (tax not included)
Compact cases that let you arrange your choice of colors and textures however you like.
Addiction The Compact Case I
Addiction The Compact Case I
1,000 Yen (tax not included)
Compact case that holds 4 shades of THE EYESHADOW.
Addiction The Compact Case II
Addiction The Compact Case II
1,500 Yen (tax not included)
Compact case that holds 6 shades of THE EYESHADOW.
Introducing our BLENDING BRUSH assortment, perfect for smudging, and our DETAIL BRUSH assortment, perfect for narrow edges.
With 7 kinds of brushes in all, anyone can create a pro-like finish naturally and quickly.
ADDICTION EYESHADOW BRUSH B 01
ADDICTION EYESHADOW BRUSH B 01
3,600 Yen (tax not included)
Rounded, narrow brush that lets you add soft color even in tight places.
ADDICTION EYESHADOW BRUSH B 02
ADDICTION EYESHADOW BRUSH B 02
3,600 Yen (tax not included)
Small rounded brush, ideal for blending different colors.
ADDICTION EYESHADOW BRUSH B 03
ADDICTION EYESHADOW BRUSH B 03
3,800 Yen (tax not included)
Round brush for applying color softly, or lightly blending it.
ADDICTION EYESHADOW BRUSH B 04
ADDICTION EYESHADOW BRUSH B 04
3,800 Yen (tax not included)
Flat brush, ideal for blending cream-type eyeshadow or eyeliner.
ADDICTION EYESHADOW BRUSH D 01
ADDICTION EYESHADOW BRUSH D 01
3,600 Yen (tax not included)
Small, flat brush that lets you apply concentrated color at the lash line.
ADDICTION EYESHADOW BRUSH D 02
ADDICTION EYESHADOW BRUSH D 02
3,600 Yen (tax not included)
Flat brush that lets you apply color softly at the lash line.
ADDICTION EYESHADOW BRUSH D 03
ADDICTION EYESHADOW BRUSH D 03
3,600 Yen (tax not included)
Flat brush, ideal for naturally smudging eyeliner.
