"THE EFFORTLESS SENSUALITY"
It’s as simple and effortless as breathing.
Introducing 99 new colors that focus on the “real beauty of living beings,” while playing off the redness that peeks through skin and skin’s color when it’s sun-kissed, along with 5 textures that richly change your expression.
Eyeshadow is an extension of the skin, after all. So your eye area should blend in with your complexion and look effortless and alive.
Pre-order Friday, August 7, 2020
On Sale Friday, August 28, 2020
99 new colors and 5 textures.
Create new dimension with texture layering.
2 new, limited-edition palettes featuring 5 textures.
Compact cases that hold your own assortment of colors and textures, and eyeshadow brushes that enable a pro-like finish.
We're replacing the conventional color-based gradation with a new sense of dimension created by layering textures.
Pearl, Sparkle, Matte, and Cream -- and now Tint, for a sense of unity with the skin.
Just layer them to recreate natural depth and dimension.
The broader range of textures means anyone can recreate natural depth and dimension just by layering.
With 99 colors and textures, you’ll enjoy limitless possibilities!
Delicate, elegant pearl (frost) glides on evenly, for a lustrous finish.
ADDICTION THE EYESHADOW PEARL
30 colors 2,000 yen each (tax not included)
Adheres snugly, creating a glamorous finish with a dazzling sparkle.
ADDICTION THE EYESHADOW SPARKLE
20 colors 2,000 yen each (tax not included)
Glides on smoothly, with a matte finish that delivers true, vibrant color.
ADDICTION THE EYESHADOW MATTE
29 colors 2,000 yen each (tax not included)
Creamy but not sticky, it creates a semi-lustrous, translucent finish.
ADDICTION THE EYESHADOW CREAM
14 colors 2,000 yen each (tax not included)
With a balm-like texture that lets skin peek through, it delivers a wet, lustrous finish.
ADDICTION THE EYESHADOW TINT
6 colors 2,000 yen each (tax not included)
Click to enlarge