FALL 2020 COLLECTION
FALL 2020 COLLECTION
"THE EFFORTLESS SENSUALITY"

It’s as simple and effortless as breathing. 

Introducing 99 new colors that focus on the “real beauty of living beings,” while playing off the redness that peeks through skin and skin’s color when it’s sun-kissed, along with 5 textures that richly change your expression. 

Eyeshadow is an extension of the skin, after all. So your eye area should blend in with your complexion and look effortless and alive.

Stores 
Pre-order Friday, August 7, 2020 
On Sale Friday, August 28, 2020

FALL 2020 COLLECTION
THE EYESHADOW
THE EYESHADOW

We're replacing the conventional color-based gradation with a new sense of dimension created by layering textures. 

Pearl, Sparkle, Matte, and Cream -- and now Tint, for a sense of unity with the skin. 
Just layer them to recreate natural depth and dimension. 

The broader range of textures means anyone can recreate natural depth and dimension just by layering. 
With 99 colors and textures, you’ll enjoy limitless possibilities!

PEARL

PEARL
PEARL
PEARL
THE EYESHADOW PEARL

Delicate, elegant pearl (frost) glides on evenly, for a lustrous finish.

ADDICTION THE EYESHADOW PEARL
30 colors 2,000 yen each (tax not included)

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SPARKLE

SPARKLE
SPARKLE
SPARKLE
THE EYESHADOW SPARKLE

Adheres snugly, creating a glamorous finish with a dazzling sparkle.

ADDICTION THE EYESHADOW SPARKLE
20 colors 2,000 yen each (tax not included)

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MATTE

MATTE
MATTE
MATTE
THE EYESHADOW MATTE

Glides on smoothly, with a matte finish that delivers true, vibrant color.

ADDICTION THE EYESHADOW MATTE
29 colors 2,000 yen each (tax not included)

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CREAM

CREAM
CREAM
CREAM
THE EYESHADOW CREAM

Creamy but not sticky, it creates a semi-lustrous, translucent finish.

ADDICTION THE EYESHADOW CREAM
14 colors 2,000 yen each (tax not included)

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TINT

TINT
TINT
TINT
THE EYESHADOW TINT

With a balm-like texture that lets skin peek through, it delivers a wet, lustrous finish.

ADDICTION THE EYESHADOW TINT
6 colors 2,000 yen each (tax not included)

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COLOR AND TEXTURE

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COMBINATION IDEAS